{"id":140746,"date":"2020-01-10T13:48:45","date_gmt":"2020-01-10T12:48:45","guid":{"rendered":"https:\/\/tetu.com\/?p=140746"},"modified":"2020-01-10T13:48:45","modified_gmt":"2020-01-10T12:48:45","slug":"en-chine-alibaba-remercie-par-la-communaute-lgbt-apres-une-pub-inclusive","status":"publish","type":"post","link":"https:\/\/tetu.com\/2020\/01\/10\/en-chine-alibaba-remercie-par-la-communaute-lgbt-apres-une-pub-inclusive\/","title":{"rendered":"En Chine, Alibaba remerci\u00e9 par la communaut\u00e9 LGBT apr\u00e8s une pub inclusive"},"content":{"rendered":"<h2>L'entreprise chinoise Alibaba a diffus\u00e9 une publicit\u00e9 pour des ap\u00e9ritifs mettant en sc\u00e8ne un jeune couple homosexuel. Et c'est un \u00e9v\u00e8nement.<\/h2><div id=\"div-gpt-ad-1621434409290-0\" class=\"ad-slot u-justify-content-center u-margin-b-3\" style=\"display:flex\">\n  <script>\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1621434409290-0'); });\n  <\/script>\n<\/div>\n\n<p>Pour le Nouvel An chinois, Alibaba a choisi de rendre hommage \u00e0 la population chinoise homosexuelle. Dans une pub d'une vingtaine de secondes, la plateforme chinoise de commerce \u00e9lectronique montre un jeune homme rentrer chez sa famille pour c\u00e9l\u00e9brer la nouvelle ann\u00e9e lunaire, et leur pr\u00e9senter son petit ami, \"Kelvin\" - non sans susciter l'\u00e9tonnement de certains proches.<\/p>\n<p><template class=\"qc-wrapped-embed\" data-vendor=\"2\"><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Alibaba's Tmall promo subtly shows gay and lesbian couples celebrating new year with their families. The ad doesn't explicitly mention LGBTQ but it's a rare representation done by a big Chinese company. <a href=\"https:\/\/t.co\/SxBYR4ekym\">pic.twitter.com\/SxBYR4ekym<\/a><\/p>\n<p>&#x2014; Tony Lin &#xE6;&#x9E;&#x97;&#xE6;&#x9D;&#xB1;&#xE5;&#xB0;&#xBC; (@tony_zy) <a href=\"https:\/\/twitter.com\/tony_zy\/status\/1214971559540068352?ref_src=twsrc%5Etfw\">January 8, 2020<\/a><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><\/blockquote>\n<p><\/template><template class=\"qc-rgpd-notice\" data-vendor=\"2\"><\/p>\n<div class=\"rgpd-notice\">\n<p>Ce contenu n'est pas visible &#xE0; cause du param&#xE9;trage de vos cookies.<\/p>\n<p><a>Param&#xE9;trer mes cookies<\/a><\/div>\n<p><\/template><\/p>\n<p><a href=\"https:\/\/tetu.com\/2019\/08\/07\/chine-faute-mariage-pour-tous-lgbt-adoptent-partenaire\/\" data-type=\"post\" data-id=\"133880\"><strong>\u00c0 LIRE AUSSI :\u00a0En Chine, faute de mariage pour tous, des LGBT \u00ab\u00a0adoptent\u00a0\u00bb leur partenaire<\/strong><\/a><\/p>\n<p>Une publicit\u00e9 pour des graines et des noix s\u00e9ch\u00e9es, qui a largement circul\u00e9 sur les r\u00e9seaux sociaux chinois... pas vraiment pour se r\u00e9jouir du go\u00fbt de ces ap\u00e9ritifs. Comme l'indique <a href=\"https:\/\/www.reuters.com\/article\/us-china-homosexuality-alibaba\/alibaba-praised-by-chinas-gay-community-for-ad-recognizing-same-sex-couples-idUSKBN1Z80RN\">l'agence de presse britannique Reuters<\/a>, mercredi 8 janvier, \"<em>des groupes gays l'ont lou\u00e9e pour son humour de bon go\u00fbt et sa subtilit\u00e9<\/em>\". \"<em>Le Nouvel An chinois est le moment de la r\u00e9union familiale et de l'inclusion, et cette pub est une expression cr\u00e9ative pour c\u00e9l\u00e9brer une telle occasion<\/em>\", a d\u00e9velopp\u00e9 l'entreprise dans un communiqu\u00e9.<\/p>\n<p>L'agence de presse rappelle qu'en Chine, la repr\u00e9sentation des couples homosexuels est rare, \u00e0 cause de la \"<em>dissuasion du gouvernement<\/em>\" ou de \"<em>censure franche<\/em>\". Malgr\u00e9 cela, le pays compte de nombreux activistes LGBT+ et les couples de m\u00eame sexe sont de plus en plus tol\u00e9r\u00e9s par la soci\u00e9t\u00e9. \"<em>Le soutien des grandes entreprises aux minorit\u00e9s sexuelles est l'un des facteurs importants pour qu'elles gagnent en visibilit\u00e9 et soient vues et reconnues par le public<\/em>\", a tweet\u00e9 Lovematters, un compte Twitter populaire parmi la communaut\u00e9 homosexuelle chinoise.<\/p>\n<p><a href=\"https:\/\/tetu.com\/2016\/01\/12\/grindr-devient-a-60-chinoise\/\" data-type=\"post\" data-id=\"2715\"><strong>\u00c0 LIRE AUSSI :\u00a0Grindr devient \u00e0 60% chinoise<\/strong><\/a><\/p>\n<p>Alibaba n'en est pas \u00e0 son premier geste en faveurs de l'\u00e9galit\u00e9. En 2015, l'entreprise avait particip\u00e9 \u00e0 la campagne \"<em>We do!<\/em>\" visant \u00e0 marier sept couples chinois - six couples de femmes et un couple d'hommes - \u00e0 Los Angeles. \u00c0 l'\u00e9poque, la journaliste Marina Torre <a href=\"https:\/\/www.latribune.fr\/entreprises-finance\/services\/distribution\/pourquoi-alibaba-promeut-le-mariage-pour-tous-en-chine-486141.html\">s'interrogeait sur le site de\u00a0<em>La Tribune<\/em>\u00a0sur la vision entretenue par certaines entreprises<\/a>, notamment am\u00e9ricaines d'un \"<em>pink yuan<\/em>\", c'est-\u00e0-dire de Chinois homosexuels plus riches que le reste de la population dans la classe moyenne. Rappelons qu'en 2016, Grindr est pass\u00e9 \u00e0 60 % sous pavillon chinois.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"div-gpt-ad-1621434471533-0\" class=\"ad-slot u-justify-content-center u-margin-b-3\" style=\"display:flex\">\n  <script>\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1621434471533-0'); });\n  <\/script>\n<\/div>\n<p><em>Cr\u00e9dit photo<\/em><em> : DR<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"L'entreprise chinoise Alibaba a diffus\u00e9 une publicit\u00e9 pour des ap\u00e9ritifs mettant en sc\u00e8ne un jeune couple homosexuel. Et c'est un \u00e9v\u00e8nement. Pour le Nouvel An chinois, Alibaba a choisi de rendre hommage \u00e0 la population chinoise homosexuelle. Dans une pub d'une vingtaine de secondes, la plateforme chinoise de commerce \u00e9lectronique montre un jeune homme rentrer&hellip;","protected":false},"author":"Timoth\u00e9e de Rauglaudre","featured_media":140750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","inline_featured_image":false},"categories":[1],"tags":[821,2714],"acf":[],"paywall":false,"premium":false,"sponso":false,"imageComposition":"default","imageUrl":"https:\/\/tetu.com\/wp-content\/uploads\/2020\/01\/Alibaba-e1578657192945-1024x563.jpg","mainTag":"Chine","mainColor":"#eb99b0","postType":"post","relatedPosts":[{"id":335157,"title":"Minima Gest\u00e9\u00a0: \"Le combat est loin d\u2019\u00eatre fini, et \u00e7a commence d\u00e8s ce dimanche 5 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