{"id":211779,"date":"2022-01-05T18:11:51","date_gmt":"2022-01-05T17:11:51","guid":{"rendered":"https:\/\/tetu.com\/?p=211779"},"modified":"2022-01-05T18:11:52","modified_gmt":"2022-01-05T17:11:52","slug":"style-mode-cher-egerie-marque-ugg-campagne-feel","status":"publish","type":"post","link":"https:\/\/tetu.com\/2022\/01\/05\/style-mode-cher-egerie-marque-ugg-campagne-feel\/","title":{"rendered":"L'ic\u00f4ne Cher est la nouvelle \u00e9g\u00e9rie de la marque Ugg"},"content":{"rendered":"<h2>L'enseigne californienne de pr\u00eat-\u00e0-porter a choisi la chanteuse iconique pour devenir le nouveau visage de sa campagne \"FEEL___\" dans le cadre de sa saison printemps-\u00e9t\u00e9 2022. Une d\u00e9cision qui devrait ravir ses fans.<\/h2><div id=\"div-gpt-ad-1621434409290-0\" class=\"ad-slot u-justify-content-center u-margin-b-3\" style=\"display:flex\">\n  <script>\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1621434409290-0'); });\n  <\/script>\n<\/div>\n\n<p>La marque Ugg d\u00e9marre fort 2022 en r\u00e9v\u00e9lant l'identit\u00e9 de sa nouvelle \u00e9g\u00e9rie : Cher. L'interpr\u00e8te du hit inoubliable \"Believe\" incarne ainsi la campagne \"FEEL___\" de l'enseigne, dans le cadre de sa prochaine saison printemps-\u00e9t\u00e9. Active depuis deux ans, cette campagne vise \u00e0 c\u00e9l\u00e9brer des personnalit\u00e9s flamboyantes et engag\u00e9es qui ont connu des trajectoires extraordinaires. Une d\u00e9finition qui colle \u00e0 la perfection avec Cher, \u00e0 la carri\u00e8re l\u00e9gendaire.<\/p>\n<p><a  class=\"read-also   u-block u-padding-4 u-margin-t-5 u-margin-b-5 bg-near-white t-link-wrapper t-decoration-none   @lg:u-flex @lg:u-margin-t-9 @lg:u-margin-b-9\"  href=\"https:\/\/tetu.com\/2021\/07\/08\/carne-bollente-la-marque-queer-qui-met-du-sexe-dans-ses-vetements\/\" data-type=\"post\" data-id=\"183894\">  <span class=\"read-also__label   u-inline u-fit-content t-label-large t-weight-900 t-condensed   @lg:u-margin-r-1\" data-no-link-fx>    \u00c0 lire aussi :  <\/span>  <span class=\"read-also__title   u-inline u-fill-space t-header-small t-weight-700 t-transform-none\" data-no-link-fx>    <span class=\"u-inline t-link-proxy\">      Carne Bollente, la marque queer qui met du sexe dans ses v\u00eatements    <\/span>  <\/span><\/a><\/p>\n<h3>Dans l'intimit\u00e9 de Cher<\/h3>\n<p><em>\"Se sentir fort et se sentir bien est tr\u00e8s important pour soi,<\/em> d\u00e9clare l'artiste multir\u00e9compens\u00e9e dans un communiqu\u00e9 pour la marque. <em>Je suis ravie de c\u00e9l\u00e9brer cet \u00e9tat d'esprit avec Ugg car la vie n'est qu'\u00e9motions et je trouve que cette campagne le d\u00e9montre bien.\"<\/em> <\/p>\n<p>Afin d'inaugurer comme il se doit cette collaboration in\u00e9dite, Cher a ouvert les portes de sa vaste demeure au r\u00e9alisateur Kauai Moliterno. Ce dernier signe donc une vid\u00e9o promotionnelle o\u00f9 l'on suit l'ic\u00f4ne arpenter les pi\u00e8ces de sa maison, de son luxueux salon \u00e0 son cin\u00e9ma priv\u00e9. Avec, bien s\u00fbr, une paire de Uggs Classic Mini, mod\u00e8le embl\u00e9matique de l'enseigne, pour avoir chaud aux pieds.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<template class=\"qc-wrapped-embed\" data-vendor=\"6\"><iframe title=\"UGG | FEEL ___ FEATURING CHER | 2022\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/ei5cc_isx60?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/template><template class=\"qc-rgpd-notice\" data-vendor=\"6\"><\/p>\n<div class=\"rgpd-notice\">\n<p>Ce contenu n'est pas visible &#xE0; cause du param&#xE9;trage de vos cookies.<\/p>\n<p><a>Param&#xE9;trer mes cookies<\/a><\/div>\n<p><\/template><\/p>\n<\/div>\n<\/figure>\n<p>Depuis son lancement en 1978 en Californie, la marque Ugg s'est maintes fois positionn\u00e9e comme alli\u00e9e de la cause LGBTQI+, proposant notamment des collections Pride durant le Mois des Fiert\u00e9s. Repr\u00e9sent\u00e9e par Lil Nas X ou encore Omari Douglas de la s\u00e9rie <em>It's a Sin<\/em>, sa derni\u00e8re collection Pride en date aura ciment\u00e9 l'engagement de l'enseigne, qui a au passage revers\u00e9 125.000 dollars \u00e0 l'association am\u00e9ricaine GLAAD. Dans sa volont\u00e9 de visibiliser les talents queers, Ugg a \u00e9galement choisi la chanteuse trans Kim Petras pour devenir un de ses nouveaux visages.<\/p>\n<p><a  class=\"read-also   u-block u-padding-4 u-margin-t-5 u-margin-b-5 bg-near-white t-link-wrapper t-decoration-none   @lg:u-flex @lg:u-margin-t-9 @lg:u-margin-b-9\"  href=\"https:\/\/tetu.com\/2021\/10\/06\/kim-petras-ugg-transidentite\/\" data-type=\"post\" data-id=\"192084\">  <span class=\"read-also__label   u-inline u-fit-content t-label-large t-weight-900 t-condensed   @lg:u-margin-r-1\" data-no-link-fx>    \u00c0 lire aussi :  <\/span>  <span class=\"read-also__title   u-inline u-fill-space t-header-small t-weight-700 t-transform-none\" data-no-link-fx>    <span class=\"u-inline t-link-proxy\">      Kim Petras : \"J'ai l'impression de recevoir une gifle quand on me r\u00e9duit \u00e0 ma transidentit\u00e9\"    <\/span>  <\/span><\/a><\/p>\n<div id=\"div-gpt-ad-1621434471533-0\" class=\"ad-slot u-justify-content-center u-margin-b-3\" style=\"display:flex\">\n  <script>\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1621434471533-0'); });\n  <\/script>\n<\/div>\n<p><em>Cr\u00e9dit photo : Neil Favila \/ UGG<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"L'enseigne californienne de pr\u00eat-\u00e0-porter a choisi la chanteuse iconique pour devenir le nouveau visage de sa campagne \"FEEL___\" dans le cadre de sa saison printemps-\u00e9t\u00e9 2022. Une d\u00e9cision qui devrait ravir ses fans. La marque Ugg d\u00e9marre fort 2022 en r\u00e9v\u00e9lant l'identit\u00e9 de sa nouvelle \u00e9g\u00e9rie : Cher. L'interpr\u00e8te du hit inoubliable \"Believe\" incarne ainsi&hellip;","protected":false},"author":"Florian Ques","featured_media":211796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","inline_featured_image":false},"categories":[1,6],"tags":[69],"acf":[],"paywall":false,"premium":false,"sponso":false,"imageComposition":"default","imageUrl":"https:\/\/tetu.com\/wp-content\/uploads\/2022\/01\/LARGE-SS22-W-CHER-CLASSIC-MINI-II-1016222-BLK-FL-V-1024x564.jpeg","mainTag":"mode","mainColor":"#eb99b0","postType":"post","relatedPosts":[{"id":335148,"title":"Dua Lipa, Romain Brau, Kalika\u2026 La playlist du week-end","paywall":false,"premium":false,"sponso":false,"imageComposition":"default","imageUrl":"https:\/\/tetu.com\/wp-content\/uploads\/2024\/05\/playlist-large-1024x576.jpg","author":"Florian 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Pouilly","mainTag":"musique","mainColor":"#f2b5a0","postType":"post","youtubeID":null}],"_links":{"self":[{"href":"https:\/\/tetu.com\/wp-json\/wp\/v2\/posts\/211779"}],"collection":[{"href":"https:\/\/tetu.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tetu.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tetu.com\/wp-json\/wp\/v2\/users\/98"}],"replies":[{"embeddable":true,"href":"https:\/\/tetu.com\/wp-json\/wp\/v2\/comments?post=211779"}],"version-history":[{"count":0,"href":"https:\/\/tetu.com\/wp-json\/wp\/v2\/posts\/211779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tetu.com\/wp-json\/wp\/v2\/media\/211796"}],"wp:attachment":[{"href":"https:\/\/tetu.com\/wp-json\/wp\/v2\/media?parent=211779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tetu.com\/wp-json\/wp\/v2\/categories?post=211779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tetu.com\/wp-json\/wp\/v2\/tags?post=211779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}