{"id":231490,"date":"2022-04-05T15:21:55","date_gmt":"2022-04-05T13:21:55","guid":{"rendered":"https:\/\/tetu.com\/?p=231490"},"modified":"2023-11-10T12:31:59","modified_gmt":"2023-11-10T11:31:59","slug":"oreo-campagne-nouvelle-gay-friendly-rager-conservateurs-video","status":"publish","type":"post","link":"https:\/\/tetu.com\/2022\/04\/05\/oreo-campagne-nouvelle-gay-friendly-rager-conservateurs-video\/","title":{"rendered":"Vid\u00e9o : la nouvelle campagne gay-friendly Oreo qui fait rager les conservateurs"},"content":{"rendered":"<h2>\u00c0 peine r\u00e9v\u00e9l\u00e9e sur les r\u00e9seaux, la toute derni\u00e8re vid\u00e9o promotionnelle de la marque Oreo suscite de vives r\u00e9actions. On y voit un jeune homme gay qui s'appr\u00eate \u00e0 faire son coming out aupr\u00e8s de sa grand-m\u00e8re.<\/h2><div id=\"div-gpt-ad-1621434409290-0\" class=\"ad-slot u-justify-content-center u-margin-b-3\" style=\"display:flex\">\n  <script>\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1621434409290-0'); });\n  <\/script>\n<\/div>\n\n<p>Apr\u00e8s <a href=\"https:\/\/tetu.com\/2020\/10\/19\/video-ce-court-metrage-queer-de-la-marque-oreo-rend-dingue-les-homophobes-etats-unis\/\" data-type=\"post\" data-id=\"157976\" data-type=\"post\" data-id=\"157976\">un premier court-m\u00e9trage<\/a> qui avait fait bouillir les mamans chr\u00e9tiennes en 2020, Oreo reproduit l'exp\u00e9rience. Cette fois-ci, toujours en collaboration avec PFLAG \u2013 une association am\u00e9ricaine con\u00e7ue pour les familles et ami\u00b7es de personnes LGBTQ+ \u2013, la marque de biscuits a d\u00e9voil\u00e9 ce lundi 4 avril une nouvelle campagne inclusive et gay-friendly. \u00c0 l'appui, un petit film r\u00e9alis\u00e9 par Alice Wu (<em>The Half of It<\/em>) o\u00f9 une m\u00e8re de famille apporte son soutien \u00e0 son jeune fils homosexuel tandis qu'il est sur le point de faire son coming out aupr\u00e8s de sa grand-m\u00e8re.<\/p>\n<p><a  class=\"read-also   u-block u-padding-4 u-margin-t-5 u-margin-b-5 bg-near-white t-link-wrapper t-decoration-none   @lg:u-flex @lg:u-margin-t-9 @lg:u-margin-b-9\"  href=\"https:\/\/tetu.com\/2022\/03\/29\/maman-tonton-mamie-langage-neutre-famille\/\" data-type=\"post\" data-id=\"230363\">  <span class=\"read-also__label   u-inline u-fit-content t-label-large t-weight-900 t-condensed   @lg:u-margin-r-1\" data-no-link-fx>    \u00c0 lire aussi :  <\/span>  <span class=\"read-also__title   u-inline u-fill-space t-header-small t-weight-700 t-transform-none\" data-no-link-fx>    <span class=\"u-inline t-link-proxy\">      Maman, tonton, mamie... Comment s\u2019adresser \u00e0 sa famille de fa\u00e7on non-genr\u00e9e ?    <\/span>  <\/span><\/a><\/p>\n<h3>Une homophobie \u00e0 peine dissimul\u00e9e<\/h3>\n<p>Pourtant tendre et subtile, la vid\u00e9o n'a pas \u00e9t\u00e9 du go\u00fbt de tous. Surtout de Ben Shapiro. En effet, le journaliste et animateur ultra-conservateur n'a pas tard\u00e9 \u00e0 r\u00e9agir <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/benshapiro\/status\/1510966454946050054\" target=\"_blank\">via Twitter<\/a>. <em>\"Votre cookie doit refl\u00e9ter votre mode de vie sexuel\"<\/em>, commente-t-il, tournant en d\u00e9rision le message inclusif du film. Avant de rench\u00e9rir : <em>\"Voil\u00e0 la r\u00e9ponse qui revient souvent : 'comment oses-tu remarquer qu'une enseigne de cookies fasse d\u00e9sormais de la publicit\u00e9 d'orientation sexuelle ?' Les gars, le fait est que toute les corporations woke pensent qu'elles doivent devenir des plateformes d'activisme LGBTQIA+-%6&amp;. Et oui, c'est un sujet dont il faut parler.\"<\/em><\/p>\n<p>Or, ce genre de spot publicitaire n'est pas novateur : cela fait effectivement des ann\u00e9es que les marques invoquent des valeurs (familiales, romantiques, \u00e9cologiques...) dans leurs pubs afin de toucher diff\u00e9rents publics. Ce qui semble d\u00e9ranger certains internautes conservateurs dont Ben Shapiro, c'est plut\u00f4t que cette vid\u00e9o-l\u00e0 ne les cible pas. Quoi qu'il en soit, la r\u00e9alisatrice Alice Wu \u2013 qui est ouvertement lesbienne \u2013 <a href=\"https:\/\/twitter.com\/thatalicewu\/status\/1511005193982386176\" target=\"_blank\" rel=\"noreferrer noopener\">se d\u00e9lecte de ces r\u00e9actions<\/a> : <em>\"Je n'arrive pas \u00e0 me dire que j'ai pu faire quelque chose avec Oreo qui a \u00e9nerv\u00e9 Ben Shapiro. Quelle journ\u00e9e d\u00e9licieuse !\"<\/em><\/p>\n<p><a  class=\"read-also   u-block u-padding-4 u-margin-t-5 u-margin-b-5 bg-near-white t-link-wrapper t-decoration-none   @lg:u-flex @lg:u-margin-t-9 @lg:u-margin-b-9\"  href=\"https:\/\/tetu.com\/2020\/10\/19\/video-ce-court-metrage-queer-de-la-marque-oreo-rend-dingue-les-homophobes-etats-unis\/\" data-type=\"post\" data-id=\"157976\" data-type=\"post\" data-id=\"157976\">  <span class=\"read-also__label   u-inline u-fit-content t-label-large t-weight-900 t-condensed   @lg:u-margin-r-1\" data-no-link-fx>    \u00c0 lire aussi :  <\/span>  <span class=\"read-also__title   u-inline u-fill-space t-header-small t-weight-700 t-transform-none\" data-no-link-fx>    <span class=\"u-inline t-link-proxy\">      VID\u00c9O. Ce court-m\u00e9trage queer de la marque Oreo rend dingue les homophobes \u00c9tats-Unis    <\/span>  <\/span><\/a><\/p>\n<div id=\"div-gpt-ad-1621434471533-0\" class=\"ad-slot u-justify-content-center u-margin-b-3\" style=\"display:flex\">\n  <script>\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1621434471533-0'); });\n  <\/script>\n<\/div>\n<p><em>Cr\u00e9dit photo : Oreo via capture d'\u00e9cran YouTube<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"\u00c0 peine r\u00e9v\u00e9l\u00e9e sur les r\u00e9seaux, la toute derni\u00e8re vid\u00e9o promotionnelle de la marque Oreo suscite de vives r\u00e9actions. On y voit un jeune homme gay qui s'appr\u00eate \u00e0 faire son coming out aupr\u00e8s de sa grand-m\u00e8re. Apr\u00e8s un premier court-m\u00e9trage qui avait fait bouillir les mamans chr\u00e9tiennes en 2020, Oreo reproduit l'exp\u00e9rience. Cette fois-ci,&hellip;","protected":false},"author":"Florian Ques","featured_media":231494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","inline_featured_image":false},"categories":[72,1,2],"tags":[2714],"acf":[],"paywall":false,"premium":false,"sponso":false,"imageComposition":"default","imageUrl":"https:\/\/tetu.com\/wp-content\/uploads\/2022\/04\/Capture-de\u0301cran-2022-04-05-a\u0300-10.25.55-1024x564.png","mainTag":"pub","mainColor":"#9fbcc5","postType":"post","youtubeID":"viBz0ZwHPN0","relatedPosts":[{"id":333391,"title":"Myl\u00e8ne sort un album \"Remix XL\"\u00a0: \u00e7a tombe bien, on a besoin d'amour","paywall":false,"premium":false,"sponso":false,"imageComposition":"default","imageUrl":"https:\/\/tetu.com\/wp-content\/uploads\/2023\/06\/mylene-farmer-tournee-nevermore-2023-scaled-e1688145018384-1024x445.jpg","author":"Tessa 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